No matter whether you're a distributor, manufacturer, or in retail sales, your non-stop goal is to aim for market leadership and boost your product sales. With the synergy of your development, sales and marketing department, the customer journey on your website must be flawless, easy to use, and highly responsive.
One of the fundamental steps in your online product selling is ensuring your product data and pricing information is up to date.
Relevant, fresh, and correct data are one of the first information your customers will search on your webpage when they are looking for the product they need. If your product information such as pricing, delivery, and inventory is out of date, you're at high risk of customers abandoning your webpage.
Information that aren't providing significant insights aren't creating value neither for you nor your customers in real-time.
Data Syndicator features can be explained simply, but if you dig deeper into all features it provides, you'll understand better how it can benefit your business. To save your time and spare you from research, we have explained the main benefits of having syndicated data.
Stick with us to find out why data syndicator is the technology you should start considering implementing as a part of your business strategy.
Syndicated data includes a whole information package when it comes to product performance, analysis, sales, and customer behavior. The power of Data Syndication is in the automated process of communicating product information to sales and distribution channels.
Data Syndicator provides tools necessary for displaying product information on distributor websites. Product information is sourced directly from manufacturer ERP (Enterprise Resource Planning) and PIM (Product Information Management) systems with an immediate data transfer that eliminates the risk of outdated product information.
Why is this important for you?
Making customer journey clean, automated, and responsive as much as possible is the key to increasing your product sales. In the era of the inbound marketing, attracting the attention of prospects is challenging in itself. Delighting your leads and converting them into customers starts with providing up-to-date information immediately, combined with Digital Marketing Strategies. That's why having syndicated data is a requirement for your business if you want your sales to perform immaculately.
Data Syndicator software consists of different applications that process a variety of technical data, part numbers, and other application data. The data is processed and recorded automatically from the manufacturer's ERP and PIM systems, meaning there is no postponement in the data syndication process.
As soon as changes are made in the manufacturer systems, the data syndicator tool recognizes them, collects them, and updates them in the data syndicator directory, and afterwards makes changes on distributor webpages. That way, when your visitors and potential customers are browsing your site, they'll be provided with fresh information and you won't be at risk of lacking certain materials, components, parts etc.
Let's say you're a manufacturer or a distributor of additive manufacturing parts or materials. Your potential customer requires a certain part or materials for their product building fast. Your product info might be out of date, let's say if the manufacturer has changed important data, or your product line might be out of stock for that exact product. If you don't have data syndication solution, you might not be aware of the changes immediately.
Your customers browse your product and material site and find the exact solution they need and decide to buy. But, your product information isn't up to date. I'm sure this is something you've seen happening to others, or unfortunately, you've had to deal with this painful situation.
In this process, there are many obstacles you'll need to resolve and you're at risk of losing your customer and driving them into the competition's hands.
Data Syndicator eliminates lapses such as one described above and gives you the security that your data is matching your customer's need. Since every change in the ERP and PIM systems are tracked by data syndicator and updated automatically, your sales, distribution, and manufacturing departments are provided with the right data, ensuring them better efficiency in your everyday activities.
High-quality data boosts your engagement with potential customers and keeps your products accurate, which makes data syndicator an essential tool for your sales success. We would love to chat about advantages of syndicated data for your business if you want to learn more.