In today’s article, we will dig in a bit deeper into the more practical business applications of augmented reality technology.
We will start from the process of product development and go all the way until the finished products are delivered to the customers, mentioning a few examples where augmented reality technology can be used and the potential benefits it can provide.
Before talking about anything else, we need to mention that engineers and product developers can use augmented reality to get a better grasp of the product before they start to manufacture them. Those 3D CAD models that companies have?
They can be shown in full size with a 360° view along with the ability to make and see the changes in the products right in front of them. Isn’t that amazing? ? It means that they can visualize their products a lot better, which will also make it easier to identify any issues that might crop up.
They can also get new ideas for the products or refine the already existing ideas a lot better than before. With the development of the products being possible to see in real-time, the divisions involved in this process can give valuable input in real-time, eliminating the lengthy back-and-forth process that is usually associated with traditional product development.
Also, both the development cycle time and the costs associated with the development will reduce.
AR can be used in manufacturing by teaching the skills that workers need so they can use, repair and maintain the machines and devices during the manufacturing process, or to learn how to assemble the final products. Even people without any prior experience can learn to do it by using AR software. They can do so by receiving a step-by-step instruction which they only need to follow to finish the tasks and learn the skills connected to it.
Aside from being a learning tool, AR can also be used in manufacturing to detect any errors made during the assembly of products. It can do so by inspecting and visually comparing the information that is provided by the supplier to the already assembled product. If there are any deviations, the defects/errors will be highlighted in their view, so that the defective products could be discovered in time.
In sales, the benefits of AR can differ depending on where and how you want to apply it. For example, a manufacturer can put markers on their products so customers can simply scan them and easily find and buy a replacement in case it breaks.
Customers can also superimpose the product they want to buy in the real world to check if it fits their needs or to show them the instructions on how to assemble or install it.
This way, they can find and buy the products that definitely suit their needs which means that the chances for product returns will be significantly lower and the customers will be happy and satisfied with their purchases (which equals to a repeat customer).
AR in marketing can completely revolutionize the shopping experience for your customers because this type of advertising has a stronger impact on them, and they can also have some fun with it. With a bit of creativity and AR, your products will definitely attract interest from the potential customers.
Augmented Reality is an industry with a high growth rate, and the leading companies in the world have already started to use and experiment with technologies like Augmented Reality, Virtual Reality or Mixed Reality in all aspects of their business.
Of those three, the majority of the experts agree that AR has the most potential because of its wide range of application in our everyday lives, although VR and MR also have their own advantages in some cases.
If you are interested in implementing AR technology, or any of our other products and services, feel free to contact us for more info.