As an eCommerce owner or a manufacturer, you want to give your customers the best experience when buying your products. Online shopping has multiple advantages; there is no question there. However, many of those websites still miss one important thing - viewing a product in 3D. By implementing a 3D viewer to your product catalog, you will, for sure, give your customers better shopping experience.
With the use of technology and a specific set of skills, product rendering, or product visualization can help you show your products to the customers in a realistic and accurate way.
Showing them 3D visual rather than a big chunk of text is a better option for describing your product. This method can help your customers having that "in-store" feeling. Another great use of this technology can be when you are in the development phase of your new product, and you want to show the concept to your target audience. Let's face it; not all people can use their imagination and just think of the final product and what it will look like. We are visual beings, and with a 3D model in front of us, we will be more likely imagining ourselves with that product.
The process of turning your products into 3D models will involve product modeling, animation, illustration, creating 3D models, technical drawings, blending, and other techniques.
The best option you could give your customers is a 3D view as a part of a product configurator, but we will come to that later in the text.
Have you ever heard of that good old saying: "Picture is worth a thousand words"? Well, it's true. With product visualization, you will better educate your customers while ordering the product and improving their overall shopping experience. Also, pictures are processed faster than text, which will help your customers to retain more information. Your customers will get more information, and they will be able to visualize the product they are ordering. They are more likely to be satisfied with the whole experience and come back to you again or recommend you to others.
If your eCommerce store has a 3D product visualization, your potential customer can take a close look at the product from every angle and know exactly what he can expect from that product once he receives it. When this powerful feature is combined with a product configurator, there is even more chance that your customer will be 100% happy. He will customize the product himself, and with tools, such as Helioz Product Configurator, the customer can't choose the impossible combination. Why is this important? Because now, he will know exactly what he is ordering, so he will not be disappointed.
Even though by now, most stores should have product visualization. However, many of them don't. That's why making your products available in the 3D viewer will give you an advantage and help you stand out from your competitors. Humans are visual beings, and if you give them the possibility to see the product better, they might choose you over someone who doesn't.
The entire shopping experience can go even further. You can also give your customers an option to customize the product and see their uniques product in 3D.
The sale of sophisticated products is a complex process that takes a long time and in which a large number of different resources are engaged, such as sales, engineering, management, etc. Sharing information via email, telephone, or in-person often results in interpretation errors that incur additional costs and waste time, and create frustration for process stakeholders. The solution to this problem is a product configurator. By digitalizing know-how and creating a digital record of all possible products, the sales process becomes significantly more stable, reliable, and faster and accelerates the final goal achievement, which is successful sales and satisfied customers.
For example, a simple configurator, which is added to the company's website, shows how users can independently of sales representatives see the available options and independently configure the product they need. They can determine the dimensional validity of the product through the implementation of CAD models and finally generate an order number that uniquely defines the desire.
To take an even further step, you can implement the entire CPQ software.
CPQ stands for configure, price, and quote, and it is a software designed to help companies that sell complex products and services. With a CPQ, it is easy to specify every possible configuration, price, discount, and scenario, making the quoting process very fast and user-friendly. Using CPQ, the company can quickly provide accurate and highly configured quotes while making all the complex pricing, product, and business rules centralized, automatic, and available in real-time.
All of that can surely help you with standing out and giving your customers the best possible service.
If you want to learn more about product visualization or a product configurator and CPQ, contact us, and we'll demonstrate it for you!