As technology continues to develop, it brings along changes that affect not only the way we live but also the way we do business. In order to stay competitive, businesses continue to adapt to the changes in technology and try to take advantage of the benefits it provides. This is where the concept of digital transformation comes in.
Even if you haven’t heard the term “digital transformation” yet, it’s very likely that your company currently has a couple of initiatives that would fall under that category, or maybe they have already been implemented in the past.
A couple of decades ago, computers and the Internet were just starting to gain traction. And now? They are completely integrated in our personal lives and our work environment. With the gradual advancement in technology throughout the years, some companies have already undergone a total digital transformation as they continued to keep up with it, without them even realizing it.
This brings us to our next question.
Digital transformation, also known as digital business transformation or digitization, is the process in which a company integrates new technologies into different aspects of their business. This integration can help you solve problems your business is currently facing, improve areas of business you find lacking, or simply add more value to your customers, and more.
However, digital transformation generally affects a lot more than some businesses expect. Digital transformation usually brings along many organizational and operational changes, which also result in cultural changes for the business in question. It changes the company culture in a way that it embraces innovation, creativity, and improvements in the customer experience.
Human factor still plays a large role during a digital transformation. Only spending money to buy new technologies isn’t enough. The entirety of your company needs to successfully adapt to technological changes, especially your employees. Otherwise, you won’t get most of the benefits from digital transformation, and it will simply end up as a wasted opportunity.
Digital transformation is a never-ending process since technology is always advancing, and it keeps coming up with newer and better ways to improve your business.
Many businesses have begun the process of digital transformation as they realize that it’s not something that they can neglect. For them, it’s simple: either keep up or fall behind the competition.
Before, technology was synonymous with the IT department in the company. Now, technology and digital applications have reached every department of your business, from manufacturing all the way to sales and marketing. Digital transformations have completely changed how companies work.
Digital transformation impacts every industry. It simply doesn’t matter if your business sells physical or digital products and services. With digital transformation, companies can save time and money by simplifying and/or automating the business processes and functions, improving the overall productivity as well as team collaboration since it can help them knock down the walls between different departments.
Today, many companies around the world leave the heavy lifting to their software, apps, and programs as they can reduce mistakes, enhance data processing, analytics and reporting, automate repetitive tasks, and decrease the workload of company employees. This situation allows the employees to dedicate their time to work on tasks that are more important, and the company also has the ability to use their money in other places.
Employees, however, aren’t the only ones benefiting from digital transformations. New technologies have enabled us to upgrade our machines and completely transform the manufacturing, production, and research — almost all facets of business across all industries.
Of course, we should also mention the benefits that our customers receive. These days, clients have unprecedented control and power in their purchasing process, but that also means that their expectations are higher. Creating worthwhile customer experiences has become a top priority for most companies, and by implementing new technologies, businesses can provide highly personalized communication, automated interactions, accurate support that is active 24/7, and more.
By enhancing the interactions customers have with a company, the reputation of the company will also improve, and it will have a positive impact on the company’s bottom line.
We will mention a couple of signs that point out when a business needs a digital transformation.
Some businesses ignore these signs, or they might not be aware what they represent. However, if there are one or more signs on our checklist that rings true for your business, it might be time for you to think seriously about developing a digital transformation strategy.
There are many more reasons to undertake a digital transformation. But for many businesses, their most pressing concern is their survival and their ability to continue to offer competitive products and services.
Depending on the software they choose and its implementation success-rate, digital transformation will lead to business growth and an increase in revenue for these companies.
Well? Is the digital transformation and its impacts on your business clearer? We hope so!
Do not hesitate to contact us if you want to use one of our products to achieve a digital transformation of your own!