Augmented Reality (also known as AR) is a technology that enhances our version of reality by projecting computer-generated images into the real world.
That effectively changes the way we experience the real world by altering our senses (most of the time it refers to our sense of sight and sound, although sometimes it can also include the sense of touch and smell).
In this situation, the virtual world and the real world exist alongside each other, and we can see the changes in our environment as parts of the virtual world (objects, texts, animations, etc.) superimpose our own reality.
The ultimate goal of AR is that the user can't tell the difference between the real world and the virtual data that is superimposing it.
The range of applications for augmented reality is very wide since it can be applied in entertainment, education, communication, medicine, military, and many other industries.
However, before you start thinking about implementing AR technology, there is something that you need to know whether you want to use it to improve your business or just for fun in your everyday life.
There are different types of AR technology, and we will talk about a few of them that are used and mentioned the most.
Marker based AR (also known as Image Recognition or Recognition based AR) uses cameras to recognize and process distinct visual patterns (known as markers) like a QR code or a 2D code as a trigger to activate and show virtual data in the form of an object, text, animation, etc. which replaces the previously seen marker on the screen.
Marker based AR is usually handled through mobile phone apps. That is the reason why its popularity has grown rapidly, but it also points to the fact that users have to check the markers out of their own volition by using apps instead of finding and seeing it spontaneously.
Markerless AR (also known as location-based or position-based AR) is one of the most widely implemented types of AR. This type of AR uses GPS, digital compass, accelerometer, and other available technology that is already built within your devices to get a better grasp of your location and orientation.
With the help of this data, it can give you directions to the destination that you want to go to, to find places of interest in your surroundings or to use it in other apps that depend on your location.
Projection based AR uses an app to project artificial light on the surface in the real world, and the users can then touch the projected light to interact with it.
The app recognizes the user’s interactions by differentiating between the expected projection (the light projection not being disturbed) and the altered projection (when and where the projection was disturbed).
Superimposition based AR replaces the initial view of the real world, either partially or fully, with an augmented view of the chosen object. Object recognition takes a crucial role here because the app can’t replace the view in the real world with the augmented one if it can’t recognize what the object is.
From helping you pull elaborate pranks to being a successful teaching aid or a marketing tool, there are quite a number of uses that you can find for AR technology. If you can't find a way to use AR technology to make your work more successful or your private life more fun, it just means that you haven't put enough thought into it!
If you are interested in implementing augmented reality technology, or any of our other products and services, feel free to contact us for more info.