Sales automation handles some of your crucial tasks, providing you extra time to focus on the task for which you are there; selling. There are a number of ways in which automation can polish up your sales process.

Both custom-made and off-the-shelf software have their advantages. How to know which one to choose? Some processes are going to be better done with already made software. In some other cases, you will need custom-made software - the one that will be tailored to your specific need.