Content is the king. Everyone has heard this famous sentence. Of course, the design is important, but shiny looking website without quality content won't matter much.
Both custom-made and off-the-shelf software have their advantages. How to know which one to choose? Some processes are going to be better done with already made software. In some other cases, you will need custom-made software - the one that will be tailored to your specific need.
As an eCommerce owner or a manufacturer, you want to give your customers the best experience when buying your products, and product visualization can help you show your products to them in a realistic and accurate way.
Creating a functional, user-friendly, and visually pleasing website is not an easy job. Especially if you are an eCommerce owner, and your website requires product pages, implementation of the configurator, and other complex features. You will soon realize that "do it yourself" isn't the best solution for serious, high-level business.
Every successful company must balance the cost of marketing and sales with how much customers those efforts bring them. In other words, you need to calculate your Customer Acquisition Cost (CAC) and determine the best option for you. CAC is the total cost of marketing and sales efforts used to acquire a new customer. The goal is to keep the CAC as low as possible without compromising your sales and marketing strategy.
The sales process is a complex matter that can vary from industry to industry and from company to company. It is hard to create one solution that will be a perfect fit for everybody. However, some similarities can be found in most companies, and we can identify some comparable patterns and processes.