Every successful company must balance the cost of marketing and sales with how much customers those efforts bring them. In other words, you need to calculate your Customer Acquisition Cost (CAC) and determine the best option for you. CAC is the total cost of marketing and sales efforts used to acquire a new customer. The goal is to keep the CAC as low as possible without compromising your sales and marketing strategy.
The sales process is a complex matter that can vary from industry to industry and from company to company. It is hard to create one solution that will be a perfect fit for everybody. However, some similarities can be found in most companies, and we can identify some comparable patterns and processes.
Seling is not an easy job, and it certainly requires time, dedication, and focus. Using CPQ, the company can quickly provide accurate and highly configured quotes while making all the complex pricing, product, and business rules centralized, automatic, and available in real-time.
Have you tried Product Configurator in your business yet? If not - you should, because it could double your sales, and we're going to tell you exactly how!