The success of social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, and so on, has brought many changes to the way that people socialize, interact and shop.
As most people know, social media marketing is a form of digital marketing that is focused on creating and sharing content on social media platforms and it includes activities like posting texts, images, videos, and other content that can help boost the engagement with the audience. Paid social media advertising (for example, Facebook or LinkedIn Ads) is also included in this type of marketing.
The goal of social media marketing is similar to every other form of marketing – to attract new customers, keep the existing ones and improve the sales of products/services that you offer.
Successful marketing on social media can bring extraordinary success to your business by driving leads and sales, while simultaneously creating brand advocates that are devoted to your brand.
To better understand the possible impact social media marketing can achieve, we can have a look at the following report made by We Are Social and Hootsuite.
There are many benefits that a business can gain when it is using social media to interact and promote their products/services to their audience.
Website traffic is very important to any online business that wishes to be successful. A higher amount of website traffic means that you have a better opportunity to convert more people into your actual, paying customers.
Activity on social media can help you achieve that using different ways. For example, by sharing interesting content on your social media, you can redirect your audience back to your website and get more traffic that way. If the content is really good, many people will also further share it with others.
Another way of gaining a higher website traffic is by using ads that are shown on the social media platforms. If you can properly target the audience using such ads, you can easily gain access to people that are interested in your products.
Both of these methods can attract more inbound traffic to your website which, in turn, will also help you improve your SEO rankings.
If you are active on the social media and often share quality content that resonates with your audience, you will attract a large following which will help you expand your online presence and the overall brand awareness.
With quality content, social media and some time, word will definitely spread about your business. People will always share content that they find to be appealing. So we need to share content that can spark their interest or something that can help them solve the problems they encounter in their everyday life.
You will find that social media marketing is very direct and cost-effective when it is compared with most of the other ways of marketing. Using ads in the newspapers or TV, for example, would end up costing you a lot more. With social media marketing, however, it is possible for a business of any size to reach a wider audience even with a smaller budget.
Some forms of marketing are only a one-way street and they can’t enable a mutual interaction between a business and its audience. Social media can be used by businesses to better connect and engage with the audience. Customers can have the opportunity to ask questions or voice complaints and feel that they are being heard. Also, by using videos, guides, customer testimonials, contests and other similar content, it makes the business more personable and approachable.
The audience can relate to such a business easier and they are more likely to buy their products from them, which will also show in increased conversion rates.
It is easy to find out more about the results of your social media marketing since most, if not all, of the social media advertising platforms give a clear report and analysis regarding the performance of your activities.
These reports can easily show you what your marketing efforts on social medias have achieved as well as point out which parts might need to be changed to achieve and even greater success.
There is a misconception that social media campaigns do not convert as many people into paying customers, however, the latest statistics from Heap shows us otherwise.
Many businesses have achieved great results by using social media to promote their company as well as their products and services.
Don't let your competitors get ahead of you!
Stay active on social media by making content that your audience will gladly interact with, and it will be a win-win situation for both of you.