Every business owner dreams to have a website that is a sales lead conversion machine. But not everyone understands what they need to do to make it so.
A website should be an online representation of your businesses existence allowing you to convert prospective visitors into qualified leads and securing long-term success for your company.
All website owners want to make this dream come true, so here are a few tips to generate more qualified leads through your website.
Heard of SEO? It stands for "search engine optimization," which can help you increase website traffic as well as your brand and company visibility through search engine results. It sounds great, right?
It is important that you understand what your prospects are searching for online, what search words (a.k.a. “Key Words”) are they using the most, and what content are they interested in.
Knowing your audience is the first step in attracting valuable leads to your website while successfully meeting their needs the right way is the second step.
The best way to fulfill their curiosity, knowledge and requirements, as well as improving your SEO, is to write content that is optimized for the web. Quality content will solidify your position as an expert in your industry. Besides that, your targeted prospects will have an easier time finding their way to your website and reading your publications, which can lead to more forms being submitted and more sales lead data captured. This process takes time but it will have long term results.
So prospects have visited your website, what happens now?
Not only is your main goal to keep them browsing through your website as long as possible, but you also want to convert them to qualified leads which you can achieve by including calls-to-action (CTAs), buttons, links and forms.
Therefore, you need to make sure that calls-to-action are placed strategically throughout your site on relevant pages. It is important that they stand out on the page so it naturally attracts the visitors’ attention.
Furthermore, today’s customers tend to be well informed, so you should be very clear about the outcome you will deliver once they complete a call-to-action. Most website visitors won’t leave their contact information if it isn’t clear what they will receive in return.
Another important thing about forms is to keep them short and ask only for the information that is very important to you; too many questions will take a lot of time and patience for a visitor and that might turn them away from completing your calls-to-action, forms etc.
When your visitors have decided to click on one of your CTAs, they should be routed to a landing page. The good news is - quality lead generation starts with your landing page.
Keep in mind that the best landing pages are those that are simple. Your landing page should contain all important information and benefits of them submitting your forms.
Make sure that visitors get clear instructions of what you want them to do; providing a list of benefits and a standout "submit" button to finish the job.
We wish you the best in selecting the best combination of company and product content along with the necessary calls-to-action, forms etc. to capture information about interested prospects who visit your website. Once you do, we welcome you to your new lead generation and conversion machine.