Making a good email campaign can take a lot of time, research, and thought being put into it before it bears fruit. It will be hard to achieve that 40$ per 1$ ROI if you simply send emails without investing some time to design, write and plan out your campaign since you won’t maximize the chances for interaction with your recipients.
In continuation of the article from last week we will mention another 4 email marketing best practices that can help you make a more effective email marketing campaign.
When we talk about spam, we usually refer to sending emails too often. However, it can also be spam when you’re using known spam keywords, sending irrelevant content, a subject line with all uppercase letters, typos, etc.
We need to keep these details in mind when we are writing emails, or all of our hard work will mean nothing if the emails are sent into the black hole known as the spam folder, never to be seen again.
Although it might be hard for you to accept it, your recipients might want to unsubscribe from your emails sooner or later. And that’s ok since it is a natural part of an email cycle.
Your duty is to make it easy for recipients to unsubscribe. This option is preferred to its alternative, which is for your recipients to mark your emails as spam. When your emails are marked as spam, that will also influence your future email campaigns in a bad way.
Some of your contacts might even forward your emails to their friends and family or share them, so add an easy way to subscribe/share through your emails since it can also help you gain new subscribers.
Something that we all know, yet still forget from time to time. After you’re done with making the email campaign, send the first batch of emails to yourself and/or your friends to check if everything is correct (links, images, texts, etc.).
Sending emails with misspelled words, broken links, and similar mistakes can hurt the reputation of your company, so it’s best to double and triple-check everything before you start with your email campaigns.
There isn’t a universal way to make the best email campaign. Depending on the audience you’re trying to reach, you need to adapt your campaign to align with their interests.
Experiment with methods such as A/B testing to find the right subject line, call to action, or to improve some other aspect of your email. You can also experiment with the time when you send the emails to find the one that works best with your audience.
The success of your changes will be reflected in your analytics as your open and click-through rates rise and fall, which makes it easy to understand what you did wrong but also what you did right.
As we already mentioned, there isn’t a universal way to make the best email campaign so explore all of your options until you think you got it right. Then experiment some more! There is always room for improvement.
We hope that you enjoyed our articles and that the information we shared about email marketing will help you improve your email campaigns.
You can also contact us if you want to do an email campaign targeting 1.7 million relevant and consenting audience including Engineers and Design Professionals all over the world!