Regardless of the products or services your business offers, there is something that you need to keep in mind as a business owner. Consumers today do most of their research on the products and services they need by themselves. Using the Web, everything they want to buy is carefully researched and compared before they even think about buying anything from a specific business. However, the businesses themselves are also not spared their scrutiny. With this in mind, we would like to share six key factors that contribute to successful websites that ensure longer visits and increased sales from your prospective and current customers.
Although the phrase ‘’Don’t judge a book by its cover’’ sounds nice, it usually doesn’t apply as far as human perception goes. We judge and categorize everything around us either consciously or subconsciously. First impressions usually matter, and your website design is definitely one of the cases where you can’t neglect it. A website with an appealing design and functionality will be able to attract and keep the attention of anyone who visits. This translates into more chances for interaction between your prospects and customers and your business, including the products or services you offer.
Customers expect all the information they need to be made readily available. It is up to you to go above and beyond those expectations so you can make it easier for your business in the future. After all, you don’t want your employees wasting their time by repeatedly answering the same questions, especially when you could have easily published the necessary information or documents on your website. Some customers would also leave and decide to go to your competitors if this happens!
As per usual, some people will love your products or services, some will hate them, some will be indifferent to them and some won’t even know about them. Those opinions are usually reflected in their reviews, and it could play a large part in influencing the decisions of your potential customers. These days, most people like to check the reviews before they buy anything and it is unlikely that they would get involved with a business that has a lot of bad reviews. It will be a lot easier to combat negative reviews when the customers can leave them on your website rather than third-party sites.
Social media like Facebook, Twitter, Instagram, etc. are known to and used by many people. If your business doesn’t use social media to promote itself, you will miss a lot of opportunities. By using social media to your advantage, you can increase the visibility of your business and reach out to a large number of people. The real goal, however, is to try and redirect as many people as you can to your website and get them to register there. The reason for that? You want to get as much information as you can about these potential customers so you can try and turn them into your actual customers. That brings us to our next point, analytics.
Are you doing anything with all the data that passes through your website? Why? Because analyzing all that data can help your business accomplish many things. For example, you can see at what step of the purchasing process did your potential customer abort the process. Was there a problem with your shipping options? Or was it the payment options? Should you change the existing options? Should you offer a discount to seal the deal? Most, if not all, of your similar questions can be answered by checking your data! As for your existing customers, you can easily find out what products and services are popular and which ones are rarely used, allowing you to optimize your production and sales. The benefits you can get from your data and analytics can help you and your company a lot more than you might realize.
Search Engine Optimization, or SEO, is pretty much an amalgam of all the things we already mentioned and also many more that we haven’t. To ensure maximum SEO results, you need to make your website search engine friendly to get a better rank and visibility. Although you could pay money to rank at the top in different search engines, the improvement in your sales would be immediate, but its effects would be only temporary. Besides that, it would only apply to the search engine you paid for, and you would also need to continue paying for it to continue delivering benefits. SEO optimization, on the other hand, requires a lot of time and effort on your side but its benefits are long-lasting and apply to all search engines.