At one point in your everyday business activities, you've probably been involved in website re-design or designing a website from scratch. Addressing the question of what your website needs to do is crucial for educating prospects.
It's not enough to simply provide all datasheets, technical information and description of your products and services to your audience, you need to invest your time into structuring it properly.
The first place procurement managers, engineers, and designers are going to look at is - your website.
Delivering the right pieces of information about your products and services is enhancing your chances to be considered as their new supplier.
Running a manufacturing business is highly demanding, but by putting off your website update, you might be losing the audience.
6 Essential Things Your manufacturing website must have are:
Visual elements are a great way to present prospects with your supply chain capabilities and give them an insight into who you are.
Leading manufacturing websites recognized images and videos as one of the most authentic ways to show the application of their products.
Display quality and safety processes of your facilities on video and images, and reduce the bounce rate.
Also, you want to make sure that pictures and videos you're uploading for your customers to see are related to the topic, informal but also easy to interpret.
Your prospects are more likely to watch a one-minute long video presentation of what you do than read a page site full of text.
While some of your visitors will be charmed solely by information from Video & Images, others might need validation about your production capabilities to consider working with you.
This goes especially for engineers, as they're more keen on seeing information in numbers, percentages, capabilities, etc.
Displaying your certificates prominently on your website enhances the opportunity your visitors will get a profound insight into your expertise.
Provide your audience with certification information on-site, or implement an ability to request documentation and download.
Certificates also give your prospect a security that you're highly educated and functional in providing services or manufacturing your products.
Detailed information about your services is one of the best approaches for educating an audience about your manufacturing performance.
Start with data about industries you serve, dimension range, volumes, tolerances, and materials used in the fabrication process.
A good example of service information is to create a page site for every industry you serve and to describe more about what problems in that industry you're capable of solving, what your previous experiences are, and how your products and services match industry needs.
Together with technical components, it is exceedingly valuable to list all drawing formats applicable.
Solely listing technologies you use won't give engineers and potential buyers enough information about what you're manufacturing.
Precise reports about services your machines can provide and specialized components they own give visitors a better understanding of your real specialization.
Besides, you can enhance a list of your machinery with pictures of your machines or even videos demonstrating the manufacturing procedure.
Type of projects you have worked on, success stories, and finished product information is inevitably the best way to present procurement managers and engineers with services you can provide.
Visitors love to see the representation of the hard work you did for your clients, how you solved their issues and helped them grow. If your clients are happy with your work, you can ask them about a word or two about how your solutions helped them.
The same stories and information you share with visitors in person are spectacular for assuring product and services representation that is going to sell.
Product configuration software helps you and your costumers to achieve better communication when it comes to specific manufacturing needs.
Product configurator gives your prospects the experience of building the exact product they need, and services you're ready to provide for them.
Simplifying the buying process and creating accurate price quotes saves both yours and your prospects' time, and decreases chances of having uncertainties in the buying-selling process.
Having relevant website features, such as a product configurator, is crucial in today's manufacturing business. The product configurator significantly improves the selling processes and optimization of your website.
Your website is the best way to present your goals, vision, and missions. Depending on the nature of your business, there might be a need for showing different information to your potential customers and your visitors.
It's always good to add new content and features on your website since those features are what will make you stand out amongst the competition.
We hope that our list of 6 essential things your manufacturing website must contain has helped you get a clearer picture on where to start when it comes to re-designing or just enhancing your website.
If you would like more advice about website optimization or product configurator software, contact us for more info or to arrange a meeting. We'd be glad to help you.