Your website is the real MVP when sales and marketing are in question! Or it should be if a company has invested the time and money needed to make it that way.
After knowing the benefits of a product configurator, the most important thing for any business owner is to decide what kind of configurator would be the best match for their business.
Most people are familiar with online shopping and how it usually plays out. If you give the customers the option to decide on different product attributes such as size, shape, colors, features, and other available options in the product configurator, it allows them to buy the tailor-made product they want.